The Force.com Cloud platform is a great platform choice for business applications, mobile applications and websites. Many customers who build custom applications but later decided to add a CRM often have to either re-do the entire project or spend unnecessary and expensive integration cost to achieve a full 360° view of the customer.

With Force.com Cloud platform, you pay a lower subscription fee for the same platform which salesforce.com CRM is build on. When you decide on move to CRM, and pay a higher subscription fee for your CRM users, the hidden CRM functionality will suddenly be enabled in your custom applications for these users.

The Force.com already includes a database, security, workflow, user interface, and other tools that help us build powerful business applications, web sites, and mobile applications much faster and easier than traditional approaches. All these translate to direct cost savings to you as our end-customer.